Blue Nile, Inc.. The Group's principal activity is providing online retailing of quality diamonds and fine jewelry. It has built a well respected consumer brand by employing an informative sales process that empowers their customers while offering a broad selection of high quality jewelry at competitive prices. The Group's web site at www.bluenile.com ... More

Blue Nile, Inc.. The Group's principal activity is providing online retailing of quality diamonds and fine jewelry. It has built a well respected consumer brand by employing an informative sales process that empowers their customers while offering a broad selection of high quality jewelry at competitive prices. The Group's web site at www.bluenile.com showcases contain independently certified diamonds, styles of fine jewelry, including rings, wedding bands, earrings, necklaces, pendants, bracelets and watches. It has developed an online cost structure and a supply solution that eliminates traditional layers of diamond wholesalers and brokers. Blue Nile's supply solution generally enables it to purchase only those diamonds that its customers have ordered. The Group operates through the Websites in the United States, the United Kingdom, Ireland and Canada.